ABOUT JOEY

Named One of the 100 people who will change the way the world thinks by Fast Company, Joey Reiman is Chairman & Founder of the International Center for Applied Purpose & global consultancy BrightHouse, a company whose sole purpose is to bring greater purpose to the world of business. As of May 2015, BrightHouse joined The Boston Consulting Group, as an independent business unit to bring the art of purpose to the world on a larger scale.

Father of Ideation – a term he coined – Reiman has emerged as the subject matter expert in the area of purpose-inspired leadership, marketing and innovation. His breakthrough purpose methodology and frameworks have been adopted by the likes of the Boston Consulting Group, Procter & Gamble, McDonald’s, and many other Fortune 500 companies across the globe.

Reiman is a frequent branding guest expert on CNN, and is a monthly columnist for BE Magazine, created by Mahatma Gandhi’s grandson, Arun Gandh and world-renowned Professor Philip Kotler calls Reiman, “The Moses of Marketing”.

Reiman’s book, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy, has been named by The News & Observeras one of the top 25 books for Corporate America and his latest book, Thumbs Up, was released this summer, which focuses on how personal purpose creates the life of your dreams.

As an adjunct professor at the Goizueta School of Business at Emory University, he teaches tomorrow’s executives his revolutionary theories and applications for purpose-inspired profit.

Winner of hundreds of awards, including the Cannes Lion and Corporate Marketing Leader of the Year, Reiman says his greatest accolade is his self-proclaimed title of famillionaire, a person whose real wealth is in his family.

This fall Joey was named a BCG Fellow, a title given to the most accomplished thought leaders within the company.

To join the conversation with Joey, visit joeyreiman.com and follow @JoeyReiman and #TalkPurpose.